Global Product Marketing Manager
Business Type: Reitman Security Search Salary Range: DOE Hours: Full Time Status: Permanent
Our Client’s Global Video Security & Analytics Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement for fixed video, mobile video and analytics portfolio, developing messaging and go-to-market strategy for the Video Security & Analytics business. This individual will create and drive marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, end-users and consultants. As a part of our client’s broader solutions ecosystem.
Manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization's overall objectives for Global Video Security & Analytics. This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI.
The Global Product Marketing Manager is a high-visibility role that works closely with global sales, product management and marketing leadership teams to create an effective communication strategy to support and grow the enterprise and public safety footprint within the video security and analytics business. This leader will serve as a product marketing expert, working closely with key stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results. This individual should also bring exceptional project management and effective communication skills ensuring all stakeholders are working together to deliver high-quality content. Communicates and lives by marketing guidelines and brand voice ensuring that marketing and sales enablement tools are shared across the corporation.
The Product Marketing Manager will be responsible, but not limited to, the following:
Together with the product team, educate and effectively communicate technical product features and capabilities to internal and external partners.
Create engaging and informative content for customers and end-users about the value and benefits of products through presentations, brochures, sales sheets, videos, website copy, case studies, whitepapers, and social media posts.
Support the development of integrated marketing campaigns and management of tactics promoting products across different print and digital channels - webinars, media buys, syndicated content and e-books.
Lead product marketing launch activities - coordination, authoring, reviews, approvals and launch publishing activities for key areas of focus & responsibility.
Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas.
Develop content for our website and measure and optimize interest around our products. Ensure content is optimized for search engines.
Work closely with the inbound team to ensure they have content to nurture leads at different stages of the buyer's funnel.
Create and implement outbound marketing campaigns using marketing automation tools (Pardot, Marketo, or Eloqua) to drive engagement and track leads for the sales department.
Contribute to social media channels and ensure product information is fully represented and part of a customer journey.
Generate reports on marketing performance to ensure goals are being met.
Collaborate with various global internal stakeholders and external partners to orchestrate thoughtful marketing campaigns that drive brand awareness, accelerate purchase decisions, improve customer loyalty and satisfaction and drive sales.
Develop strategic content for landing pages, blogs, and articles to drive web traffic, generate leads for the sales department, and optimize user experience.
Work with business stakeholders to identify needs, goals, and requirements to inform recommendations for marketing campaigns.
Function, adapt and succeed in a constantly changing, fast paced environment.
Bring a positive attitude and motivation to deliver the highest quality assets.
Respond positively and calmly to shifting priorities, demands and timelines.
Bachelor's Degree in Marketing, Communications or related field is highly desired.
5-7+ years product marketing experience.
Experience with outbound marketing tools (Pardot, HubSpot, or Eloqua).
Experience using Salesforce or similar CRM tools.
Proficiency with webinar/online communication tools: On24, WebEx, ZoomWebinar, GoToWebinar, etc.
High level of initiative, meticulous attention to detail, and excellent follow-up skills.
Strong organizational, presentation and interpersonal skills.
Exceptional analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Ability to build partnerships and effectively establish and maintain relationships with internal and external clients and vendors.
Comfortable interacting with different levels of management and leading cross-functional, cross-regional teams.
Energetic, positive, and a desire to work in a collaborative team environment
Adhere to company fundamentals and team values, ethics, and standards.
Minimum of a Bachelor’s degree and 5+ years of experience
Travel Requirements: Under 10%
U.S. Benefits include:
Incentive Bonus Plans/Medical, Dental, Vision benefits effective Day 1/401K with Company Match and Day 1 vesting/9 Paid Holidays/Generous Paid Time Off Packages/Employee Stock Purchase Plan/Paid Parental & Family Leave and more!
REITMAN PERSONNEL SERVICES IS AN EQUAL OPPORTUNITY EMPLOYER.
All inquiries are held in strict confidence. If you or someone you know is interested in this position, please contact our office.